Event Grant
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Event & Attraction Marketing Grant

The Joplin Convention & Visitors Bureau (JCVB) budgets grant funding for the marketing of events and attractions that exhibit positive tourism potential to the Joplin area. These funds are to assist qualified organizations with the promotion of tourism activities striving to directly increase hotel/motel occupancy and create positive image building publicity for Joplin.


The Joplin Convention & Visitors Bureau (JCVB) budgets grant funding for the marketing of events and attractions that exhibit positive tourism potential to the Joplin area. These funds are to assist qualified organizations with the promotion of tourism activities striving to directly increase hotel/motel occupancy and create positive image building publicity for Joplin.

Qualifying Applicants

Applicants can be any not-for-profit organization or for-profit business seeking to produce and promote a well-defined tourism-oriented event or attraction. Requirements are as follows:

I. Not-For-Profit Organizations promoting an event or attraction must provide:
a) IRS determination letter of non-profit status
b) Listings of current organization board members and event committee
c) Proposed budget for this event, showing specifically where grants funds would be applied
d) Copy of liability insurance

II. For-Profit Organizations promoting an event or attraction must provide:
a) List of current committee members or board of directors for the event. Any event initiated by a for-profit organization must have a designated committee or board for governing and organizing the proposed event.
b) Letter from a financial institution confirming that a separate account has been established to receive and disburse funds only for the event for which the proposal is submitted.
c) Proposed budget for this event, showing specifically where grants funds would be applied.
d) Copy of liability insurance for the event.

III. A qualifying event is defined as:
An EVENT is a single-or multi-day gathering typically organized and staged by a civic organization or local business. The event is centered on celebrating some unique aspect of the community, the services of an agency, a historic person or milestone, culture or tradition, or local/national holiday. Events showing the greater ability to attract visitors from 70+ miles (one-way) outside of Joplin and retain a visitor in this area for at least 3 hours will have the better success at being funded.
Regardless of the event’s scope and structure, for this grant the organizing body of the event must qualify as described in item I. or II.

IV. A qualifying attraction is defined as:
A TOURIST ATTRACTION is a physical or cultural feature at a place that individual travelers or visitors experience for their specific leisure-related interests. These attractions typically offer natural or cultural value, historical significance, or natural or formed beauty, offering amusement, leisure, adventure, or educational value. A tourism attraction must show the ability to attract visitors from 70+ miles (one-way) outside of Joplin and retain a visitor in this area for at least 3 hours. This is to assist in broadening Joplin’s tourism reach by offering more destination experiences.

Regardless, for this grant the organizing body of the attraction must qualify as described in item I. or II.

Arts and crafts, farmer’s markets, restaurants, and service businesses and the like are generally not considered to be tourist attractions unless their premises are large enough to provide value-added experience such as hosting a large event or specific gathering. Solely, business promotions do not qualify.

Funds can only be used for enriching a tourism attraction’s marketing program or evergreen event materials such as banner and signage, or value-added talent to draw a larger crowd. Funds cannot be used for construction projects or ongoing operation expenses.

Application Availabilty

Event & Attraction Grant applications will be available on the JCVB website, www.visitjoplinmo.com on April 20, 2021. FY2022 grant applications are awarded on an annual basis for events scheduled to take place between November 1, 2021 and October 31, 2022.

Mandatory Pre-Application Meeting

Whether an organization has applied or receives a JCVB grant in the past, every organization submitting a FY22 grant application must attend one mandatory Pre-Application Meeting. This will give the organization insight into the JCVB efforts of promoting Joplin as a tourism destination and explain changes that have been made to this year’s grant program.

Meetings will be held in the JCVB office at 3:00 p.m. on (Mon) May 17th or 9:00 a.m. on (Thurs) May 20th.

By this meeting, the EVENT(S) you are seeking funding for MUST be listed on the VisitJoplinMO.com event calendar!

Project Management

A Project Manager must be designated as a main contact with the JCVB. This person must have detailed knowledge of the planning and organization of the event.

Deadline & Submission

Applications must be received no later than 5:00 p.m. on Tuesday, June 10, 2021. Applications submitted after this deadline will not be eligible for review. Two (2) copies of an application with support documents are required, plus your entire application as a PDF file on a flash drive. Application materials may be mailed or delivered to the JCVB at 602 S. Main Street Joplin, MO 64801. Applications will not be accepted through email.

Grant Guidelines and Application

602 S. Main Street    Joplin, MO 64801    800.657.2534
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